Gia định (ya-din) is Vietnamese for family, home and household. We're all about creating pieces that bring back the warmth, joy, and sometimes bittersweet moments of growing up Asian in America. Each object you see is tied to a memory, a beloved object we remember, or emotions we felt growing up in an immigrant household.

From the bright colors of Lunar New Year to the smells from our bà ngoại kitchen, we're blending tradition, our mix of cultures, and personal stories. Our products aren't just things you buy; they're starters for conversations, markers of our culture, and reminders of our shared journey.

We believe in the power of sharing our stories as Asian Americans. With our stuff, we want to create a space where we can all connect, understand each other, and celebrate our diverse backgrounds.